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Pre-MADWEEK 2019 Film Teaser: Vertigo*

  • The State Theatre 1307 J Street Modesto, CA 95354 United States (map)

MADWEEK 2019 doesn’t officially kick off until Saturday, September 21st, but our friends at the Modesto Film Society are screening Alfred Hitchcock’s classic, Vertigo, one of the defining works of his career and a modernist film featuring award-winning costume and graphic design.

Alfred Hitchcock was indeed a film mastermind but his meticulous attention to every detail also demonstrates his design mastery of modernist architecture, costume design, graphic design, interior design, and product design. We therefore very happily feature here the Alfred Hitchcock’s classic, Vertigo as a “teaser” of what’s to come in MADWEEK 2019. Vertigo premiered in San Francisco on May 9, 1958, starring James Stewart as former police detective John "Scottie" Ferguson..

Famed graphic designer Saul Bass used spiral motifs in both the title sequence and the movie poster for  Vertigo  to emphasize the "psychological vortex" of the film.

Famed graphic designer Saul Bass used spiral motifs in both the title sequence and the movie poster for Vertigo to emphasize the "psychological vortex" of the film.

Modesto Film Society board member Randy Siefkin will introduce the film, previewing the design elements Hitchcock incorporated, including the vibrant costume designs of Academy Award-winning Edith Head, and the spiral motifs in both the title sequence and the movie poster by famed graphic designer Saul Bass.

Time: Movie starts at 2pm. 

Tickets: General admission is $8, with a discount for State Theatre members. 

Community Partners: Modesto Film Society, The State Theatre

Join us for the official MADWEEK 2019 OPENING: Featured Speaker & Bauhaus Film Night (Saturday, September 21, 6:30-9:30pm) at The State Theatre!
This event is a teaser for what's to come when we officially kick off MADWEEK 2019 on Saturday, September 21st at the State Theatre with an evening of speakers and short films celebrating the 100th anniversary of the Bauhaus and the influences it had on architecture and design in the City of Modesto!